(ヘ･.･)ヘ d i s c o v e r a b i l i t y
Whether you’ve got no idea how to get started with marketing or just need a little extra support with what you’re already doing, I can help you out.
- Creating a solid plan
- Steam page & algo
- Reaching your audience
- Pitching & publishers
- Working with influencers
- PR & press kits
(/ ･O･)/ a w a r e n e s s
You’ve got your core product marketing sorted, now you’re looking to finetune how you represent your company to the wider games industry. I can do that!
- Employer brand identity
- B2B brand awareness
- Campaign development
- Outreach & inclusivity
- Training & team support
- Media & PR partnerships
\( “˚∆˚ )/ o t h e r p e o p l e
From full event project management through to just helping out as a friendly and procative presence on an expo stand, let’s have a chat.
- Event management
- Community development
- Discord setup & management
- Live onsite/stream production
- Mod & CM sourcing + training
- Expo support
WHO ARE YOU?
hi, i’m dan
I’ve been working in games industry marketing for over a decade. I was one of the core people behind Grads In Games, on the founding team for Game Dev Heroes, and have worked with hundreds of studios, organisations and individuals within games.
Now, I’m a freelance marketing consultant so that I can help share my experience and knowledge with others across the games industry, from basic ‘how to get started’ stuff for indies through to high-level B2B campaign management for established studios and support organisations.
Before games I worked in corporate marketing, though you’d never guess it. I like the more exploratory weirdo, outsider approaches to stuff, and try to reflect this in a lot of my own work.
Also! I do a lot of stuff outside games in audio, arts, events + tech and creative support in creative arts fields.
I rarely exist in photos. I’m not a vampire.
WHAT IS THIS?
Dead Air is my thing
An unintentional silence … or a period when no material is transmitted
Years and years ago, I had a radio show called Dead Air. I liked the name (and the evocative phrase), which I’ve re-purposed a couple of times over the years as an umbrella for side-projects and other work I do.
And now it’s this.
It’s not an agency, just me, a helpful gremlin in the void.